Keyword Optimization Tutorial

Keyword:

This is the specific phrase which is driving traffic to a specific URL. When doing SEO, this is the phrase that we “target”, so we often call it the “target keyword”.



Using the keyword in the title of the page
Using the keyword in the URL (e.g.,http://mindqsystems.com/courses/16/digital-marketing-training.php)
Using the keyword, and variations (e.g., "gourmet parakeet snacks"), throughout the page copy
Using the keyword in the meta tags, especially the meta description
Using the keyword in any image file paths and in the images' alt text
Using the keyword as the anchor text in links back to the page from elsewhere on the site

Keyword in Title Tags

keyword in title showing the search engine as the website page title. So you need to decide the best keyword will be exists on the very close of the mentioned keyword and you need to follow the title limit because search engine will never read more then 6/7 words at most and keyword should be relevant to the URL and webpage content.

Keyword in URL :

keyword URL is very important factor to get a good rank. Always try to use your targeted keyword on the URL like ----, here seo tutorial checklist is the keyword of this page you attempt to get the rank as well. Do not use irrelevant keyword if you do not use on the article.

Keyword in Anchor text

Anchor text is the visible and clickable text in a hyperlink. Some time it shows the blue color with under line. Basically anchor text of inbound links has a keyword in the anchor text in a link from another website then regarded vote from this site.


for an example anchor text SEO SMO SEM SMM PPC Tutorial Here SEO SMO SEM SMM PPC Tutorial is anchor text

Keyword in headings

it is also a vital thing that your targeted keyword in headers but you needs to match your text about this keyword.

Keyword position on your Article

you need to know how to use your keyword in your article. It will be better to write your targeted keyword on the beginning of your article on paragraph.

Keyword in ALT

most of the search engine spiders do not read the image file they only can read textual description in the ALT tags. So you need to write the image information on the ALT tags.

Keyword in Meta tags

Meta tags are not a vital issue for a Google but still now yahoo and being rely on them. So filling those things for them if you want.

Keyword Proximity

keyword proximity means how close your text the keywords. So you need to use properly. For an example (SEO EXPERT) combinations of two words is your keyword. So you need to use SEO then EXPERT. If you use first paragraph SEO and then EXPERT on the second paragraph then it will also be count but not having the phrase (SEO EXPERT).

Keyword Density

The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website.

Advantages of Google Keyword Planner

The advantages of Google Keyword Planner can be summarized as follows:

• Data comes directly from Google itself. Obviously, data is more reliable when it comes from the source than from a third party.
• Great possibilities for local keywords. If you are doing local SEO, then you will certainly appreciate the enhanced possibilities for local search ‐ you can target your search to your small town audience.
• Suggested keywords are grouped. This isn't a new feature but it's convenient when you can see groups of keywords instead of single keywords only.

These aren't the only advantages of Google Keyword Planner but even they are strong enough to make you use it.